10 Halloween Marketing Campaigns from Wickedly Profitable Ecommerce Br [Video]

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Halloween is one of the most expensive and, therefore, most profitable holidays in North America … as well as around the world.

According to the National Retail Federation and Statista, Americans spend about $9.1 billion annually on the holiday — from decorations to costumes to makeup to candy.

It may sound like a trick to hang $9.1 …