13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More) — Conversion Rate Optimization [Video]

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We like to think we’re rational people making rational decisions.

We pore over the data in our analytics dashboards, looking for trends among our customers. We carefully weigh the pros and cons of our own purchase decisions, arriving neatly at a logical choice.

Right? Wrong.

The truth is that the human brain is incredibly complex, contextual and emotional. There are dozens …