13cabs calls on Drake, Taylor Swift and Eminem in a bid to 'modernise' the brand #Entrepreneur @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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13cabs is targeting YouTube users searching for popular music artists with a series of ads featuring taxi driver ‘Serge’ adapting the lyrics of some of their most famous songs.The company, which was the subject of a rebrand earlier this year, said it was on a mission to modernise the...

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13cabs is targeting YouTube users searching for popular music artists with a series of ads featuring taxi driver ‘Serge’ adapting the lyrics of some of their most famous songs.

The company, which was the subject of a rebrand earlier this year, said it was on a mission to modernise the legacy brand.


YouTube users will find the pre-roll 13cabs ads are tailored to their search terms and …