Science plays a key role in marketing, especially the science of psychology.
We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena… Social proof.
The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness.
Let’s get started!
6 Types of social proof
Before we go through the strategies, let’s go through what social proof is and the science behind it. Here’s how social proof is being described on Wikipedia:
“Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct
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