When people talk about marketing trends and developments these days, they’ll usually talk about a hot new marketing technology or new digital channel. But while our eyes are turned toward the digital world, it’s important to remember there are still plenty of marketing, advertising, and branding opportunities available in the “real world.” Event marketing in particular continues to bring businesses unique opportunities to directly engage and interact with potential customers–if their marketing leaders are smart enough to see them.
While not the hottest topic in marketing, event marketing is alive and well. At a time when consumers become increasingly ad-blind to messages online and competition for the most valuable digital real estate is at an unprecedented high, it provides an alternative, tangible avenue to interact with and leave an impression on potential customers. Event marketing budgets have been quietly growing for over 4 years, including a 2.1% increase through Q2
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