4 hreflang tag errors Google corrects for you – Search Engine Land #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Hreflang tags are among the hardest elements in technical search engine optimization (SEO) to get right. There are a lot of rules and a lot of ways that these tags can go wrong. Google uses attributes rel="alternate" hreflang="x" to serve the correct language or regional uniform resource locator...

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Hreflang tags are among the hardest elements in technical search engine optimization (SEO) to get right.

There are a lot of rules and a lot of ways that these tags can go wrong. Google uses attributes rel="alternate" hreflang="x" to serve the correct language or regional uniform resource locator (URL) in search results.

The tags swap which page is …

Many of the best practices around hreflang tags that are presented in articles, at conferences and in studies won’t actually make a difference. Google is correcting a lot of things already, and in many cases, if something is wrong, correcting it won’t make a difference in your results. It’s very hard to make a business case to follow best practices when you don’t see any results from changes made.

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