This article originally appeared on PR Daily in June of 2018.
We’ve heard it before.
In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are.
If they are not excited, they are “delighted.” Sometimes they are not content with telling everyone once about their exhilaration; they feel the need to share this information multiple times.
This obsession with excitement (genuine or feigned) is saturating …