4 reasons you should ditch the word ‘excited’ – PR Daily #Marketing @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

This article originally appeared on PR Daily in June of 2018.

We’ve heard it before.

In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are.

If they are not excited, they are “delighted.” Sometimes they are not content with telling everyone once about their exhilaration; they feel the need to share this information multiple times.

This obsession with excitement (genuine or feigned) is saturating …