5 pillars of PPC by Joel Bondorowsky [Video]

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0:00 Webinar starts introduction to Joel

6:52 Slideshow starts

7:48 Pillar 1

14:52 Pillar 2

23:45 Pillar 3

32:18 Pillar 4

35:20 Pillar 5

39:15 After optimising your campaign, where do you expand and grow?

41:08 How to deal with call/click fraud

43:28 Is it better to split keywords into different ad groups?

50:07 What about when google says bid not showing …

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