5 Questions With Pom Wonderful CMO Adam Cooper #Business @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Pom Wonderful today released a new integrated marketing campaign that is the first for the brand in the past few years. It underscores the growing focus for the pomegranate juice pioneer on getting existing fans to drink more of its antioxidant-packed products. “The Worry Monsters”...

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Pom Wonderful

Pom Wonderful today released a new integrated marketing campaign that is the first for the brand in the past few years. It underscores the growing focus for the pomegranate juice pioneer on getting existing fans to drink more of its antioxidant-packed products.

“The Worry Monsters” is a multimillion-dollar, multi-year platform in which Pom-created characters complain bitterly …

Pom Wonderful CMO Adam Cooper