“Content Marketing is the Only Marketing Left” -Seth Godin
According to this report by Demand Metrics, content marketing costs 67% less and returns 3x more leads per dollar than traditional advertising.
In this article, Edgy Labs will give you examples of companies that used content to drive growth.
5 Startups That Achieved Massive Success With Content Marketing: 1. Mint Mint.com
Mint is a personal finance app. Mint launched in September 2007 and by November 2009 it sold to Intuit for $170 Million USD after growing to over 1 million users in just 2 years.
The Mint team then wanted a cheap way to market the app. With Mint being a finance product, they had no social or viral loop built into the app.
Mint started a Personal Finance Blog to get the word out there. They wrote about various topics on finance. They interviewed Tech CEOs and top
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit