With more than four million apps available on both Apple App Store and Google Play, it has never been more difficult for content marketers to grab user attention.
The pressure of coming up with content that not just brings in more subscriptions, but allows for genuine engagement, is tremendous. Unfortunately, many apps have died a quick death because of their inability to come up with engaging content.
If you run the numbers, almost 91% of mobile users see content as ‘Important,’ and that’s a number you can’t afford to ignore. It may be difficult to come up with the ‘right’ mobile content, but it’s not impossible. The first step is to see mobile app content as a unique entity. You cannot have the same content marketing strategy as you would for a desktop or any other device, and planning a content marketing strategy that exclusively caters to your app’s experience
How to Automate Video Content Marketing in Under 1 Hour
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