Influencer marketing works well in terms of celebrity social media partnerships. In fact the Federal Trade Commission is wary of these posts fitting in a little too seamlessly. There are enormous benefits to influencer marketing as we all know. But like blogs there is some regulatory framework to wade through. Several companies and dozens of influencers have come under fire in the past few months for deceptive influencer advertising. Learn what you should and shouldn’t do to keep your own brand out of hot water.
A Guide to FTC influencer marketing rules and regulations
Read these 6 points to make sure your next influencer marketing campaign doesn’t catch the attention of the wrong people.
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