7 Takeaways from the 2018 FUSE Media Summit Keynote #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media...

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To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.”

Media and advertising, Yorke stressed, has shifted to an audience-based model and media companies must embrace this paradigm to survive. “We …