72andSunny unveils first work for Optus, with 'cultural statement' urging Aussies to… [Video]

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72andSunny has launched its first work for Optus since being appointed to the roster in March, encouraging Australians to ‘Get Splashy’.The campaign aims to position swimming as more than a sport and as a place where Australian’s are most comfortable to promote the...

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72andSunny has launched its first work for Optus since being appointed to the roster in March, encouraging Australians to ‘Get Splashy’.

The campaign aims to position swimming as more than a sport and as a place where Australian’s are most comfortable to promote the telco’s partnership with Swimming Australia.

The work features children and adults playing in water against a soundtrack of …

Melissa Hopkins, director of marketing and communications at Optus, said in a press release: “All over the country we need to get back into the water, not necessarily to race, but to splash around and have fun.”