Let’s think more like George Lucas.
In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction.
So George negotiated a deal with 20th Century Fox to forgo up-front payment for his services on Star Wars. In exchange, he retained the sequel rights (and eventually merchandising rights).
George didn’t make the deal because he believed he would make millions (or billions as was the eventual case). He made the deal because he wanted to create the movies he wanted to make. He didn’t want them to get lost in “development.”
What if … we think about our content marketing like George Lucas did about Star Wars?
That’s what I asked over 3,500 marketers at Content Marketing World 2017 to do during their week in Cleveland – to think differently about how to get things done and to envision a unique path to
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