Over 53% of content marketers are using interactive content to influence the buyer’s journey, with 3/4 indicating they plan to increase investment in the channel in the coming year.
Why is interactive marketing becoming so popular? A few reasons.
In a crowded market, it helps brands differentiate themselves from the competition.
It generates 2x more conversions than static content.
More than 9 in 10 B2B buyers prefer it over static content.
But, the #1 driving force behind the adoption of interactive content marketing is its ability to better educate buyers.
Despite the growth, there are several implied barriers to entry when it comes to incorporating interactive content into a company’s broader marketing strategy.
The biggest one:
Interactive content is insanely expensive to produce – and requires teams of experts to execute.
I get it. When most people think of interactive content they picture lavish touch displays and big brand-immersive experiences
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