8 Tips to Avoid Social Media Disaster #Marketing #SMM @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Amber Mac‘s Keynote at SES Toronto 2011 was almost renamed How to Avoid Weinergate in light of the recent social media scandal named after, um, Weiner’s weiner. The key theme of her presentation was authenticity and provided best practice on how to plan a corporate social media...

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Amber Mac‘s Keynote at SES Toronto 2011 was almost renamed How to Avoid Weinergate in light of the recent social media scandal named after, um, Weiner’s weiner. The key theme of her presentation was authenticity and provided best practice on how to plan a corporate social media strategy and tips on how to avoid a social PR disaster.

Below is an outline of some of the key takeaways from her …