A Japanese firm is quietly buying up disruptive ad firms to challenge Madison Avenue [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Rick Greenberg, CEO of Kepler and Michael Birkin CEO of kyu. Kyu The kyu Collective, a four-year old advertising holding company, is buying a majority stake in the media buying agency The Kepler Group.Kepler Group is one of a new breed of agencies built for the data-driven programmatic era."They...

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Rick Greenberg, CEO of Kepler and Michael Birkin CEO of
kyu.

Kyu
  • The kyu Collective, a four-year old advertising holding company, is buying a majority stake in the media buying agency The Kepler Group.
  • Kepler Group is one of a new breed of agencies built for the data-driven programmatic era.
  • “They are a ‘Moneyball’ agency,” said one observer.

The kyu Collective, a division of the Japanese marketing and …

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