A look at airline boarding music #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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This article was originally published in the October 2018 issue of our Airline Marketing Monthly. What is “audio branding”?  It’s a way for a brand to have a distinctive identity using sound, be that a jingle, corporate music or an advertising soundtrack. The...

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This article was originally published in the October 2018 issue of our Airline Marketing Monthly.

What is “audio branding”? It’s a way for a brand to have a distinctive identity using sound, be that a jingle, corporate music or an advertising soundtrack. The benefits of having a distinct audio brand include being able to sharpen your brand identity, as well as inciting certain emotions within consumers.

This a point made by …

Dirk Singer

Dirk Singer