While many organisations struggle to corral and verify the data for their customers, streaming platform Spotify has the opposite problem – how to make the most of a lot of verified first person data.
in our world we’re serving music experiences to 140m audiences of one
Globally the streaming platform has now passed 140m users, all of whom have to be registered and logged in to use the service, with every one having a unique experience courtesy of the music they choose to listen to.
As Richard Frankel, the global creative director of Spotify, told the Mumbrella360 conference: “We have moved beyond demographics to reflect the person behind the device. It’s one thing to know who your audience is, and another to understand them. And when you intimately understand them,
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