Consumer expectations are realised
According to Andy Barker who joined Magento Commerce in 2016 as the Head of Payment Strategy for Global Payments, online and offline commerce has merged presenting the need to think outside the box in terms of the complex global payments landscape.
The shift in payment from transaction focus to customer experience heralds the new dawn of transaction payments being made invisible. Businesses such as Uber ride sharing have pioneered and heralded the growing possibility if not likelihood of near future invisible payments being implemented across many other businesses, including the ecommerce industry, paving the way for much safer, smoother and easier means of customer payment. The growing trend is aspirational from the customer’s viewpoint, considering the fact that they simply want a process that is seamless, secure and unobtrusive, allowing them to continue with their daily routine unhindered or preoccupied with unnecessary transaction burdens. This change
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