A Step-by-Step Guide to Audience Development #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook...

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In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer?

A lot, it turns out.

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather …

“Creating content is not the difficult part of