AAMI and Edge highlight the difficulties of working with an injury #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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AAMI has released a new campaign to encourage people to think seriously about insurance, especially when it comes to taking time off work with an injury.Advertising and content agency Edge developed the tongue-in-cheek AAMI Income Protection campaign, using examples of people attempting to work...

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AAMI has released a new campaign to encourage people to think seriously about insurance, especially when it comes to taking time off work with an injury.

Advertising and content agency Edge developed the tongue-in-cheek AAMI Income Protection campaign, using examples of people attempting to work while injured.

The …

The campaign includes online films for social and pre-roll, social posts and digital display.

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Matt Batten, executive creative director at Edge said: “AAMI’s irreverent humour and charm is always a great leaping off point to create fun work in the insurance category.”

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