AccorHotels CDO on the importance of cultural transformation #SocialMediaMarketing #SocialMedia @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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This is the latest in a series of articles spun out of tnoozLIVE@ITB, recorded live over three days at ITB Berlin this March. More clips and interviews to come here, as well as on our YouTube channel. Maud Bailly’s appointment last year as the first ever chief digital officer for...

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This is the latest in a series of articles spun out of tnoozLIVE@ITB, recorded live over three days at ITB Berlin this March. More clips and interviews to come here, as well as on our YouTube channel.

Maud Bailly’s appointment last year as the first ever chief digital officer for AccorHotels came a few months before the group’s 50th anniversary.

It doesn’t take an economic historian to work out that AccorHotels was established before technology became …

This was one of the questions we asked Maud when she sat down with tnooz at ITB Berlin. She recognised that changing the corporate mindset was a vital component of her digital transformation aspirations.

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