The volatile political environment has led many programmatic buying platforms to shun Breitbart, but the Facebook Audience Network is still placing ads on the controversial publisher’s website.
One ad buyer recently discovered that FAN, which uses Facebook data to sell ads on apps and websites outside the social network, placed its client’s ads on Breitbart. The buyer knew it was through FAN because the creative was unique to the ad that ran through the network. The buyer then saw a screenshot taken by the ad activist account Sleeping Giants of this specific ad on Breitbart. After this snafu, the buyer said it’s advising its clients to avoid FAN altogether.
Facebook may not want to appear as if it’s censoring political opinion. But the ad buyer said FAN’s policies give advertisers the impression that websites like Breitbart aren’t included in the network. An email that a Facebook rep sent to the ad
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