Ad of the Day: Monoprix revisits terrible 80s rock tropes with The Worst Song in the World #Marketing @MondoPlayer [Video]

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French supermarket Monoprix has taken it upon itself to imagine what the worst song in the world might sound like, in a spot designed to promote its customised delivery service.Aptly named ‘The Worst Song in the World’ (or ‘La Pire Chanson Du Monde’ in French), the...

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French supermarket Monoprix has taken it upon itself to imagine what the worst song in the world might sound like, in a spot designed to promote its customised delivery service.

Aptly named ‘The Worst Song in the World’ (or ‘La Pire Chanson Du Monde’ in French), the grocer’s latest creative follows …

Dressed in a shell suit and surrounded by bad perms, pixelated green screen backdrops and even a keytar, the band’s singer questions why the ad’s protagonist just doesn’t skip the terrible song. It transpires she can’t fast forward as her hands are full, carrying her grocery shopping.