Dutch fashion label Scotch & Soda is paying homage to the free-thinking nature of its Amsterdam birthplace in its latest film, which explores the wide-ranging places named Amsterdam outside of the Netherlands.
The brand chose Amsterdam in the Arctic Ocean, an island only reachable by an 18-hour boat ride, as the spot’s main location. Here a team of models were shot by director Fleur Fortuné and fashion and landscape photographer Elisabeth Toll amid frozen fjords and snow-capped mountains.
Slipping in and out of speech and song, a voiceover likens the scenery to the flat, canal-lined landscape of the Dutch city.
The ad is also cut with footage taken by a smaller team throughout other Amsterdams across the globe.
“We found one Amsterdam in eastern South Africa, a tiny village in Ohio, USA, and an island in the middle of the Indian Ocean,” recalled Paulo Martins, creative director at
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