Adidas looks to ‘create legends’ with 30,000 personalized videos at the Boston Marathon [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Roughly 30,000 runners will compete in the Boston Marathon on Patriot’s Day, and Adidas says it will create 30,000 unique videos for those 30,000 runners, delivered within hours after the race is over.The runners, along with half a million spectators, are there to accomplish a feat,...

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Roughly 30,000 runners will compete in the Boston Marathon on Patriot’s Day, and Adidas says it will create 30,000 unique videos for those 30,000 runners, delivered within hours after the race is over.

The runners, along with half a million spectators, are there to accomplish a feat, celebrate milestones, support loved ones, pay tribute to those lost in the 2013 Boston Marathon bombing, and run for causes close to their …

To celebrate 30 years of partnership between Adidas – the footwear and apparel partner of the race – and the Boston Athletic Association (BAA), the 2018 Boston Marathon campaign is a monumental task.

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