Adventures in Marketing: Volkswagen Airs Its Dirty Laundry #SocialMedia #DigitalMarketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

Corporate missteps requiring an apology — an increasingly common phenomenon in our current outraged era — usually follow a well-worn path. The CEO will issue a statement to the media and public apologizing for dastardly malfeasance and skullduggery (or offending a Twitter user), following it up with a statement posted to the company’s webpage and social …