After angering Swedish dairy industry, Oatly brings controversial ad campaign to the UK #Sales @MondoPlayer [Video]

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Oatly has ploughed £700,000 into bringing a controversial ad campaign to the UK. Running with the tagline ‘It’s like milk, but made for humans’, the first run of it in Sweden saw the brand sued by the country’s dairy industry.Oatly – a milk-like product...

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Oatly has ploughed £700,000 into bringing a controversial ad campaign to the UK. Running with the tagline ‘It’s like milk, but made for humans’, the first run of it in Sweden saw the brand sued by the country’s dairy industry.

Oatly – a milk-like product created from oats – was taken to court by Sweden’s dairy lobby, which represents companies that have combined sales 200 times greater than …