Agencies Show That When It Comes to Buying Media, It’s Not What You’ve Got—It’s How You Use It – Adweek [Video]

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This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a massively popular TV series for the greater good (Droga5), inspire organic participation from celebrities (Initiative) and so much more. Presenting the 2019 Media Plan of the Year …

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