Image Credit: Air New Zealand Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video that showcases...
Image Credit: Air New Zealand
Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video that showcases the frozen continent and highlights the important climate and environmental science taking place there.
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The film features actor, UN Environment Goodwill Ambassador and Lonely Whale founder Adrian Grenier, who teamed up with scientists at Scott Base, New Zealand’s Antarctic research station, to track penguin populations, study ice core samples and visit early explorer Ernest Shackleton’s hut and the vast Dry Valleys.
“This safety video highlights Air New Zealand’s support of the scientists striving to make discoveries that are going to help humanity — a cause which aligns with my own commitment to the environment,” Grenier said. “To know the airline is doing its job to help us understand how climate change is going to affect us is something that is very important to me.”
In addition to the video, which was filmed with a crew of six to minimize the environmental impact of filming, the airline has also released television and online content that allow viewers to take a more in-depth look at Antarctica and the work being done there.
One of Antarctica New Zealand’s key mandates is to raise awareness of Antarctica and the research taking place on the continent. According to Peter Beggs, CEO of Antarctica New Zealand, the safety video project offers a brilliant way for the organization to do just that. “Air New Zealand’s safety videos have collectively attracted more than 130 million online views. Our teams are thrilled to have such a significant global platform to amplify their work and we’re confident it will take our outreach efforts to the next level,” Beggs said.
The airline has supported Antarctic science for close to a decade and says the three-year Biological Resilience Project has been an important focus for its partnership. “Multiple teams of researchers are investigating ecosystems on land and water in the Ross Sea area. The goal is to build a monitoring network to understand how rapidly the impacts of environmental change expected in a warming world may play out,” said Jodi Williams, Global Head of Brand and Content Marketing at Air New Zealand.
“We are incredibly proud to contribute to this world-class research and are confident the safety video project will encourage millions of people to reflect on the role they can play to minimize their own impact on our environment.”
Sustainability efforts from the aviation industry have traditionally focused on advancing alternative fuels, developing new technologies and offering carbon credits, Air New Zealand’s safety video demonstrates how airlines can use their influence and reach — 4.1 billion people took to the skies in 2017 alone — to educate people about climate change, and enact change.
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