Alan Sugar and Piers Morgan in the ultimate slagging match #SocialMediaMarketing @MondoPlayer [Video]

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Clash of the egos: The gloves are off as Piers Morgan trash-talks The Apprentice star Alan Sugar in the big mouth bout of the yearBy Piers Morgan Event for The Mail on Sunday Published: 17:01 EDT, 29 September 2018 | Updated: 03:36 EDT, 30 September 2018 I’ve known Lord Sugar for 25 years....

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Clash of the egos: The gloves are off as Piers Morgan trash-talks The Apprentice star Alan Sugar in the big mouth bout of the year

Piers Morgan Event for The Mail on Sunday

I’ve known Lord Sugar for 25 years. Contrary to the deliberate perception of mutual enmity that we fuel on Twitter, we’re actually very good friends.

Yet we’re the kind of friends who delight in mocking each other …

Alan Sugar and Piers Morgan square off. 'Yet we’re the kind of friends who delight in mocking each other at every opportunity – especially in public,' writes Piers

Sugar with Karren Brady and Claude Littner on The Apprentice

PM: ‘When was the last time you had a fight with someone?’ AS: ‘In the early Seventies in my factory.'

Piers with Donald Trump in 2010. Alan and Piers disagree on how clever Trump really is

Alan Sugar with his wife, Ann. PM: ‘Are you a good husband?’ AS: ‘Absolutely.’

PM: ‘What do you make of the #MeToo scandals?’ AS: ‘It goes back to the Hollywood casting couch and people like Weinstein allegedly took it to the next level.'