ALDI takes aim at competitors by poking fun at loyalty cards in latest 'Good Different' ad #Entrepreneur @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Discount supermarket Aldi has continued its marketing aim of differentiating itself from competitors by poking fun at “pointless points” and loyalty cards.Continuing its ‘Good Different’ brand positioning, which initially launched in May last year, BMF and Aldi have...

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Discount supermarket Aldi has continued its marketing aim of differentiating itself from competitors by poking fun at “pointless points” and loyalty cards.

Continuing its ‘Good Different’ brand positioning, which initially launched in May last year, BMF and Aldi have created an ad which tells customers not to waste their time on loyalty cards and save money by shopping with Aldi instead.


According to Aldi’s long-standing creative agency BMF, …