Alfa Romeo asks Australians to stop conforming and 'start something' in first work from… #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Alfa Romeo has told Australians to stop conforming and being confined to convention in its latest campaign.The campaign is the first work created by Y&R Melbourne since it won the account from Cummins&Partners in January. The 30-second television campaign urges Australians to...

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Alfa Romeo has told Australians to stop conforming and being confined to convention in its latest campaign.

The campaign is the first work created by Y&R Melbourne since it won the account from Cummins&Partners in January.

The 30-second television campaign …

Fulvio Antonelli, director of marketing and product for Alfa Romeo, said in a statement: “We’re thrilled to be launching the highly-anticipated all-new Alfa Romeo Stelvio here in Australia. Stelvio seamlessly blends everything that Alfa Romeo stands for: style, passion, exhilaration and individuality. Our launch campaign ‘Start Something’ captures these feelings perfectly.”

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