American Express launches new global campaign about work-life integration #Entrepreneur [Video]

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American Express unveiled a new global brand platform and marketing campaign that aims to reflect how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” A global study commissioned by American Express showed...

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American Express unveiled a new global brand platform and marketing campaign that aims to reflect how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”

A global study commissioned by American Express showed that more than half of people today are living blended lives, with personal and work life deeply intertwined. The study, which was conducted in …

Beginning April 9, the 360-degree campaign will deliver both consumer and business messages at scale, with a focus on communications channels that are at the intersection of life and work. Advertising will be featured in mobile, social platforms, podcasts, connected-TV and outdoor, as well as many more. The marketing campaign begins in the U.S. and will continue to roll out around the globe in markets including Hong Kong, Australia, Mexico, Japan, the U.K. and Canada, among others. There are a number of TV spots and vignettes that can be viewed on the American Express YouTube page.