An Easy Explanation of a Complex Process [Video]

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Transcript:

Two dollars going once…going twice…sold to the highest bidder!

Hey there! You might have guessed it, but in this video, we’re going to be discussing real-time bidding in advertising. What exactly is real-time bidding, and how does it work? 

Keep watching to find out. 

What is real-time bidding? 

Real-time bidding (RTB) is an automated digital auction processthat allows advertisers to bid on ad …

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