Influencer marketing has gained ground in just a few years, and for good reason. According to a Linqia study, 86% of marketers have used it, and 94% of them found it effective. Influencer marketing can help brands boost their authenticity, which is necessary for building trust. It can also help drive engagement, website traffic, and conversions.
That’s exactly why even big brands are taking advantage of this powerful marketing channel. In fact, global brands like Adidas and Colgate-Palmolive have been working with influencers for many of their campaigns. These campaigns helped drive brand awareness, lift brand interest, and increase purchase consideration.
For one of the influencer marketing campaigns executed by Colgate-Palmolive, they worked with Jenn Im at the clothesencounters YouTube channel, which has over 1.9 million subscribers. The video Jenn created for the campaign has been viewed more than 500,000 times.
Just because big brands have embraced influencer
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