Analysis: Ranching’s Image Gets a Reboot #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

For the beef industry, the best defense may be a good offense. The industry comes out shooting with its “Rethink the ranch” campaign. A veteran of the small-farm movement and a communications professional discuss the new National Cattlemen’s Beef Association marketing campaign, funded by the federal checkoff program.

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Editor’s Note: This Q&A is one of two …