Apple launches pre-sales for its highly-anticipated iPhone XS and XS Max #Entrepreneur @MondoPlayer [Video]

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Apple launches pre-orders for its all-new iPhone XS and XS Max: Most expensive iPhone EVER sells out in under half an hour despite being mocked for its £1,449 price tagApple unveiled its latest high-end iPhone models at an event on Wednesday Both devices appear similar to the iPhone...

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Apple launches pre-orders for its all-new iPhone XS and XS Max: Most expensive iPhone EVER sells out in under half an hour despite being mocked for its £1,449 price tag

  • Apple unveiled its latest high-end iPhone models at an event on Wednesday
  • Both devices appear similar to the iPhone X, with OLED, edge-to-edge displays
  • They are …

Customers have been snapping up the iPhone XS and XS Max (pictured) since pre-orders kick-started at 8:01am BST (3:01am ET) on Apple.com/UK and on the Apple Store iOS app

Apple has launched pre-sales for its hotly-anticipated new flagship smartphones. The most expensive iPhone of all time - the £1,449 512GB XS Max (right) - sold out in its silver and gold finishes in under half an hour

The $999 (£999) iPhone XS (right) and $1,099 (£1,099) XS Max (left) are battling it out to be crowned Apple's fastest selling smartphone

Apple launched its iPhone XS and XS Max flagship devices at an event in San Francisco on September 12

Apple also took the wraps off of the 5.8-inch iPhone XS, which costs $999. CEO Tim Cook described the device as being 'by far the most advanced iPhone we have ever created'

Apple has improved the 'bokeh' effect, which blurs the background of portrait mode photos. It smooths out the transition from foreground to background and defines background shapes

Apple's new iPhone XS Max is shown (right) beside the smaller XS

Apple unveiled the more affordable iPhone XR to ensure their devices 'reach even more customers,' with the device shipping at $749. Pre-orders for the devices start this week

The iPhone XS and XS Max are now able to open apps up to 30 percent faster thanks to the A12 Bionic chip. It will also power improvements in AR, Memoji and Siri shortcuts

Both phones will support the use of two phone numbers and data plans, using a physical SIM card and an e-SIM card. This isn't available yet, but will come in a software update later this fall