I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau.
I was one of those kids in high school who said, “When am I ever going to use this in real life?” As a student, E never equaled mc2. I thought acid and base sounded like a cool band name. And I once broke a fish tank with a microscope (Sorry Mr. Hanson).
Fast forward many years and it hit me. Video is universally accepted as an art, but it’s also a science and that’s why video marketing works so well. For me, video is a combination of these four disciplines…
Biology Behavioral Science Computer Science Social Science Biology
Let’s start with Biology. This one to me is the most obvious. We experience life through our sense of sight. The folks at Vidyard say 83% of what we perceive is through sight.
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