As the green market gets crowded, Ecover is doubling down on brand innovation #SocialMediaMarketing #SocialMedia @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

Given its modern, clean and fresh image, it might surprise some to hear that Ecover is essentially geriatric in eco-brand years. Now in its forties, the “Tesla of eco-friendly products” – as it is dubbed by its creative agency Uncommon – has been leading the way in innovative cleaning product design for decades.

But in its more …