Despite receiving close to 500 complaints from the public the Advertising Standards Authority (ASA) will not investigate KFC’s ‘The Full Chicken’ ad.
The Drum has learned that the watchdog received 480 complaints about the campaign, which shows a real chicken, sashaying around a barn to X Gon’ Give It To Ya by DMX in the style of a 90s rap music video. People objected to a variety of things including the way the spot depicted chickens despite the fact they are headed for slaughter, pointing out that it may be “distressing” for vegetarians.
Others complained about the music used, and the tagline – challenging whether the company implied that the only ingredient in its products was chicken.
Members of the public also challenged whether the ad was “disrespectful” to chickens and potentially misleading since it featured a healthy looking bird which they believed “misrepresented” the age, quality and living conditions
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