Asda tells customers ‘don’t settle for less’ in new campaign [Video]

Auto CuratedMarketing Strategies, Marketing Videos

Asda is rolling out a new brand campaign urging consumers not to “settle for less” by shopping with its rivals.

The first 30-second ad of the ‘Don’t Compromise’ campaign, created by AMV BBDO, sees couple Katie and Simon being winched out of the mud by a mountain rescue helicopter, because …