Aspartame-free gum makes inroads in first year #Marketing @MondoPlayer [Video]

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At $1.49 a pack, $13.99 for a case of 12, it takes a lot of gum to register sales of $2 million. But in just one year of business, Pur Gum has done just that. Entering a market dominated by the Tridents and Juicy Fruits of the world, Pur Gum has carved out a niche catering to those who are...

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Jay Klein

At $1.49 a pack, $13.99 for a case of 12, it takes a lot of gum to register sales of $2 million. But in just one year of business, Pur Gum has done just that.

Entering a market dominated by the Tridents and Juicy Fruits of the world, Pur Gum has carved out a niche catering …