Auf Wiedersehn, Beetle: a history of the VW icon in advertising #Entrepreneur @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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The German manufacturer confirmed the last Beetle will drive out of its plant in Mexico in July 2019 after it produces a line of ‘celebration models’.“The Beetle is one of those rare things; a product that escapes the gravity of its category to become a true cultural...

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The German manufacturer confirmed the last Beetle will drive out of its plant in Mexico in July 2019 after it produces a line of ‘celebration models’.

“The Beetle is one of those rare things; a product that escapes the gravity of its category to become a true cultural icon,” said Adam&Eve/DDB’s chief strategy officer Alex Hesz, who worked on the VW account. “It belongs to those thousands of people …