Australian advertisers continue flight to digital #Marketing #SMM @MondoPlayer [Video]

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Newspaper revenue was expected to drop from $1.29 billion in 2017 to $1.13 billion in 2018, with magazines also showing a sharp decline from $377 million to $314 million.An inquiry about the digital platforms" impact on diverting advertising revenue away from traditional publishers is currently...

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Newspaper revenue was expected to drop from $1.29 billion in 2017 to $1.13 billion in 2018, with magazines also showing a sharp decline from $377 million to $314 million.

An inquiry about the digital platforms’ impact on diverting advertising revenue away from traditional publishers is currently underway.

Advertising on television is likely to pull back slightly, from $3.77 …

There was “marginal growth” in metropolitan TV revenues during the Christmas retail period, Zenith Australia chief executive Nickie Scriven said in a statement. Automotive and retail brands were driving the growth.