Authenticity in Social Media: Don’t Get Mad, Get YouTube #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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A recurring theme of Amber Mac’s keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social media presents. The companies that were online, listening and responding to their customers were the ones best placed to avoid a costly...

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A recurring theme of Amber Mac’s keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social media presents. The companies that were online, listening and responding to their customers were the ones best placed to avoid a costly hangover from a social media PR disaster. One of the key factors Amber Mac identified that made social media truly shareable was the quality …