B2B content marketers: are you a cook or a chef? [Video]

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I recently presented at the Intrigue Digital Marketing Summit in Melbourne. My keynote, Turning Content and Inbound Marketing into your Strategic Lead Generators, covered the importance of knowing your customer, delivering a personalised experience, and creating compelling content.

My five key takeaways

  1. Know your customers and communicate personally with them
  2. Consider the entire customer journey and experience – not just your single …

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