BBC Three has handed the reins of its Twitter account to in-house agency BBC Creative, which will follow six stories from the channel’s new documentary, One Deadly Weekend in America, on the platform.
The feature length film will premier on BBC iPlayer tomorrow (9 July). The Twitter takeover began at 9.45am today and will continue for 36 hours until 10pm on Sunday.
A shocking 87 people were killed in one fateful weekend in America.
— BBC Three (@bbcthree) July 8, 2017
Twitter activity will echo the stories and themes of the documentary, following individuals and police reports to play out the events that occurred in the US over two days in July 2015 when 87 people were killed and 187 injured as a result of gun crime.
BBC Creative will use clips, recordings and news reports to bring
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